On 07 and October 11, 1987 in Essen - Germany, during the "Congrès de l'Union Internationale de Phlebologie, when Dr. João Julio Dittmar (vascular surgeon) participated in this event, presenting original scientific paper on the subject" Surgical treatment Varicose veins of punctiform incisions, "receives a matter of urgency, a call from Campo Grande - Brazil, coming from his brother Roberto Oliveira Dittmar asking him what name would you like to place on the" fair share "of land in his part the inheritance of Romeu and Isaura de Oliveira Dittmar, their parents.

As Roberto (Beto) was recorded in a deed the property to their heirs the farm Santa Cruz (Rosaura, João Julio e Roberto), urgently needed a place name that would belong to the dr. John Julius. Difficult decision through a simple phone call, a moment where the "head" dr. João Julio was devoted exclusively to medicine. Then in an instant illuminated asked, "who is Property?" And then came the idea of putting the date of his birth, March 23.
And so it was, and still a great match, with nothing planned or in combination, on March 23, 1988 the Farm was founded on March 23, the anniversary of its owner, dr. João Julio Dittmar.